Small Business Start-up Workbook

In this practical and comprehensive workbook Cheryl Rickman offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises checklists and worksheets it provides a step-by-step guide to researching and formulating your business ideas planning the right marketing strategies and managing a team that will drive your vision forward with you. Youll discover what with hindsight well-known entrepreneurs would have done differently what their biggest mistakes have been and what theyve learnt: Dame Anita Roddick Julie Meyer Stelios Haji-Ioannou Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. Youll learn how to: develop research and plan the idea";
design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan create launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible along with exercises to help build self-confidence and visualize success."