Without a business plan no bank venture capital house or corporate parent will consider finance for start up expansion or venture funding. The Business Plan Workbook" is the essential guide to all aspects of business planning for entrepreneurs senior executives & students alike. Based on methodology developed at Cranfield School of Management & using successful real-life business plans " The Business Plan Workbook" brings together the process & procedures required to produce that persuasive plan. The case examples have been fully updated & include a cross section of businesses at various stages in their development making the book invaluable reading for anyone in business
- whatever their background."