Richard Denny is the godfather of salesmanship & Selling to Win" has established itself as both an international best-seller & a classic sales text. The most inspirational business speaker in the UK Richard has helped countless thousands of salespeople become high flyers & here he explains how to put his winning techniques into action. " Selling to Win" is full of unbeatable sales tips & essential practical advice such as how to: get a sale when you are not the cheapest turn your customer into an ambassador build a positive attitude that gets results beat the competition & close a sale. Widely recognised as one of the most effective & powerful sales-improvement guides ever written Selling to Win has become the salespersons bible."