Referring widely to real examples of change & best practice in modern retail management it gives students a thorough grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; & mastering retail operations. Written by an author team with an expert knowledge of the sector & experience of communicating the key concepts to all kinds of students Principles of Retailing" is an essential text & reference. It reflects the increasingly global nature of the field by taking an international/pan-European approach. It addresses the serious issues created by the wired consumer & the effects of the interactive shopping revolution. It is supported by a full online teachers Resource pack."