Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down & takes a pair of running shoes out of his backpack. ' You're crazy you'll never out-run a tiger ' says the other explorer. 'I don't have to out-run the tiger ' he replies. 'I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve & getting upstream of it
- changing it into a challenge you can solve. Written in the form of engaging brilliantly lean anecdotes & stories it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter creative director & founder of some of London's most high-profile advertising agencies. Drawing on Eastern & Western philosophy & colourful characters that range from Second World War fighter pilots to Picasso Socrates & Warren Beatty this book represents the distilled wisdom of a lifetime at the creative cutting edge.
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing witty & utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free" it must be a bargain right? Why is everything relative even when it shouldn't be? How do our expectations influence our actual opinions & decisions? In this astounding book behavioural economist Dan Ariely cuts to the heart of our strange behaviour demonstrating how irrationality often supplants rational thought & that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating & often surprising experiments that will change your understanding of human behaviour. & by recognising these patterns Ariely shows that we can make better decisions in business in matters of collective welfare & in our everyday lives from drinking coffee to losing weight buying a car to choosing a romantic partner." ...

Tom Dreyfus is a Prefect a policeman of sorts & one of the best. His force is Panoply & his beat is the multi-faceted utopian society of the Glitter Band that vast swirl of space habitats orbiting the planet Yellowstone. These days his job is his life. A murderous attack against a Glitter Band habitat is nasty but it looks to be an open-&-shut case
- until Dreyfus starts looking under some stones that some very powerful people would really rather stayed unturned. What he uncovers is far more serious than mere gruesome murder: a covert takeover bid by a shadowy figure Aurora (who may once have been human but certainly isn't now) who believes the people of the Glitter Band should no longer be in charge of their own destiny. Dreyfus discovers that to save something precious you may have to destroy part of it.
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This is a refreshing new look into the world of pregnancy & parenting. Celebrate the joy of having a baby & becoming a parent with The Pregnancy & Baby Book". Filled with facts & practical advice about pregnancy & birth through to childcare for the first three years youll also find helpful information on bringing up baby number 2. No matter how much time your busy parent-to-be schedule allows youll be able to obtain all the essentials of pregnancy & childcare. Parental instincts & nesting birthing bathing & feeding are all covered in this pregnancy book. Addresses real concerns such as maternity wardrobe dilemmas which risks are real & which arent & " How do I know if something is wrong with my baby?" Youll also find ideas on how to care for & entertain your baby once it arrives & how to adapt to life afterwards. Whether youre looking for the perfect gift for new parents-to-be or are searching for a comprehensive book for your own needs " The Pregnancy & Baby Book" is guaranteed to bring joy on arrival." ...

She's pregnant which means you're pregnant. Not literally of course but you'll be slap bang in the middle of nine months of flying hormones back rubs & too much talk of childbirth
- you're in for the ride of your life. & you're going to be a dad. Fatherhood is just around the corner
- are you ready? Most pregnancy books are for the mother but this one is just for you the new father. We guide you through nine months of joy excitement fear lots of big words & bigger boobs so that you emerge from this emotional rollercoaster ready for anything your new born baby will throw at you (which will either be sick poo or regurgitated milk). From how your baby grows month by month to how to support your partner (it's the little things that count we tell ourselves) Pregnancy for Men is your survival guide to the whole nine months. & when the newborn arrives (and you can't put the car seat in) Mark's on hand with the next instalment Babies & Toddlers for Men packed with funny anecdotes & tips from an array of new dads.

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A political novel that touches upon current issues of recession the NHS & racism written by consultant cardiologist Sola Odemuyiwa Thirty years ago during a deep recession a nationalist coalition government decided to vaccinate all non-British men against ADHD in an attempt to prevent street crime. Mensah recently appointed consultant cardiologist discovers that the vaccine was contaminated & he has only five years to live. Haunted by his mother's breakdown & his father's desertion all he wants is to provide for his son. The cardiac department he now works for is under threat from its larger city rival & is riven by bitter feud between Brenda Reeves (head of cardiology) & the flamboyant electrophysiologist Fay Lawani. When Annie Bello turns up in Mensah's wards needing a new pacemaker
- after 30 years in hiding
- he asks junior doctor Rahul to perform the operation. When Annie is later found murdered Rahul is arrested. What secrets link Rahul to Annie? Is there a connection between the faulty pacemakers & the government? Mensah must untangle a web of secrets deceit & betrayal if he is to save his hospital & provide a future for his son & remain true to himself.

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In PRELUDE TO FOUNDATION what happed in the many centuries before the events made famous in Asimovs other Foundation novels
- hitherto
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Long out of print this book was written to reassure the many nineteenth-century people who were apparently worried (to death?) about being buried alive. Indeed one of the authors himself had a narrow escape as his collaborator writes: ' Dr. Vollum first became interested in the important question of Premature Burial in consequence of his own very narrow escape from live sepulture having been pronounced dead from drowning & prepared for interment when consciousness happily returned spontaneously.' This edited version of the book extracts the most frightening stories of narrow escapes & living burials from a mass of historical material. Its contents list
Includes:: Animal & So-called Human Hibernation Narrow Escapes from Premature Burial Premature Burial of Doubtful Cases Death-Counterfeits The Danger of Hasty Burials Sudden Death Embalming & Dissections & Count Karnice-Karnicki's Invention.
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This wooden presentation of the classic game of deduction is ideal for the coffee table. Challenge your friends at home or on the move. Made from high quality wood with hand crafted playing pieces. Contents: 1 Wooden Brain Master Board 95 Code Pegs in 5 Colours 40 Indicator Pegs Instructions. Suitable for ages 8+ & for 2 players. ...

* The only BMAT preparation book approved by Cambridge Assessment. * Written by the people who set the BMAT tests so teachers know the information is concise relevant & useful. * New practice questions & answers ensure students get maximum practice & know what to expect on the day of the test. * Examiner hints & tips & worked examples show students the best way to approach questions. ...