Hailed by The Guardian" as "essential reading from Washington to Westminster" this is a groundbreaking study of how the mind works & what this means for why candidates win & lose elections. Since the 18th Century the idea of mind that has captured the imagination of philosophers cognitive scientists economists & political scientists is of a dispassionate mind that makes decisions by weighing evidence & reasoning to make the most valid conclusions. It bears no relation to how the mind & brain actually work. In this landmark book Professor Drew Westen
- a scientist & psychologist who has led a pioneering investigation into how the brain processes political information
- shows through a whirlwind tour of American political leaders how electorates vote not with their heads but with their hearts. He finds that Americans are a nation of passionate voters not cool political spectators
- they love (or hate) Bill Clinton & George W Bush. No-one else will do. The book which examines data across several Presidential elections from the 1950s to the present day is a serious & groundbreaking investigation into the role of emotion in driving voting behaviour."