Nudge

Product Description

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our childrens health & education; even the causes that we champion or the planet itself. Unfortunately we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer less healthy & less happy. & as Thaler & Sunstein show no choice is ever presented to us in a neutral way. By knowing how people think we can make it easier for them to choose what is best for them their families & society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions without restricting our freedom of choice. Nudge" offers a unique new way of looking at the world for individuals & governments alike. This is one of the most engaging provocative & important books you will ever read."