David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious forward-thinking progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing & PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind pioneering guide offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly raise online visibility & increase sales. Its about getting the right message to the right people at the right time
- for a fraction of the cost of a big-budget advertising campaign. This new updated edition
Includes::* A new introduction discussing recent changes to the world of marketing & PR* A brand new chapter on mobile marketing* An additional chapter on real-time marketing & PR* Updated information on how to measure the success of your campaigns* A range of new tools* Fresh case studies

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Is the internet is changing the way we form relationships? Thanks to Facebook we all have more friends than ever before. Could the web now be changing the very nature of the relationship between the sexes? Gathering together the candid confessions of people who have played away using websites dedicated to married affairs the ground-breaking writer Catherine Hakim examines how the web is changing what it means to be a woman. Giving us a glimpse into the very heart of this secretive world she reveals where the balance of power between men & women is shifting. Attitudes are changing. The New Rules of Marriage reveals the steps that women can have their cake & eat it too. ...

Why isn't wood weaker that it is? Why isn't steel stronger? Why does glass sometimes shatter & sometimes bend like spring? Why do ships break in half? What is a liquid & is treacle one? All these are questions about the nature of materials. All of them are vital to engineers but also fascinating as scientific problems. During the 250 years up to the 1920s & 1930s they had been answered largely by seeing how materials behaved in practice. But materials continued to do things that they ought" not to have done. Only in the last 40 years have these questions begun to be answered by a new approach. Material scientists have started to look more deeply into the make-up of materials. They have found many surprises; above all perhaps that how a material behaves depends on how perfectly
- or imperfectly
- its atoms are arranged. Using both SI & imperial units Professor Gordon's account of material science is a demonstration of the sometimes curious & entertaining ways in which scientists isolate & solve problems."

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Every week New Scientist keeps you up-to-date with the latest science & technology news innovations & ideas in our ever-changing world
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Reverend Percival Peabody is a well meaning innocent long-suffering accident prone vicar rapidly approaching a mid life crisis & he has the unenviable task of tending to his wayward parish of Lower South-Borough. Any semblance of order falls by the wayside as his fondness for the quintessential pastime of bowling continually disrupts his well balanced life with hilarious results. Set against the backdrop of the village bowls club during a summer season his patience virtue & tolerance are tested to the limit by the rebellious members. It will take more than an Act of God to thwart the villagers mischief making but he is determined to save their failing virtue. Percy also owns a rather disturbed moggie which is always in the wrong place at the wrong time as he struggles to maintain his rapidly deteriorating sanity. Beyond any saving grace Rollo the vicarage cat carves a path of wilful destruction at every opportunity wreaking havoc to all of Percys best laid plans. ...

This volume contains poems chosen by Carol Ann Duffy from her first six acclaimed collections from Standing Female Nude (1985) to Feminine Gospels (2002) & a handful of other poems collected her for the first time. It shows a writer who hit the ground running emerging into the world with an utterly distinctive voice becoming one of the foremost poets of any generation. Her quicksilver intelligence shines throughout these poems & along with her gift for language for turning it inside out for ringing its riches from the everyday & the far away allows her to move effortlessly from ribald mimicry to tense lyricism from the mind of a giggling schoolgirl to that of a psychopath. Endlessly varied & wonderfully inventive this volume is the perfect introduction for new readers the essential selection for students & a glorious sum of parts for old acquaintances. ...

An updated selection of all Heaneys books up to & including The Haw Lantern" which was published in 1987. The book also



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A detailed look at one of the most underestimated aspects of trading-selling In The New Sell & Sell Short Second Edition Dr. Alexander Elder explains how to exit a stock at the right time & how to initiate a short position to profit from a stock that is showing weakness. Often overlooked selling properly enables a trader to cut losses & maximize profits. Moreover short selling in a weak market can generate big profits & should be a part of every trader's arsenal of tools. The new edition contains numerous examples of short selling stocks from the 2008-2009 bear market demonstrating very clearly why traders do themselves a disservice by only focusing on the long side. In addition the new edition contains an extensive study guide to help readers master the material prior to trading. Elder shares real-world examples that show how to manage your positions by adjusting your exit points as a trade unfolds. Contains new examples & insights from the 2008-2009 market meltdown

Includes:: an extensive study guide with 115 questions & answers & 17 chart studies Discusses the selling process from a variety of angles: technical fundamental & psychological Explains how to maximize winnings in a profitable trade & how to minimize losses when a trade doesn't go as planned Offers detailed guidance for traders of stocks financial futures commodities & currencies Explains how to set profit targets & stop-loss orders prior to entering any trade Other bestselling titles by Elder: Trading for a Living Come Into My Trading Room & Entries & Exits Understanding where & when to sell is essential to successful trading. The New Sell & Sell Short Second Edition is the definitive reference to this overlooked but vitally important aspect of trading.

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Who was Dmitri Shostakovich? The USSRs official figurehead composer & son of the revolution that brought the Soviet state into being or a secret dissident whose contempt for the totalitarian regime was scathing? Perhaps both? Since the posthumous publication in 1979 of alleged memoirs by Shostakovich the controversy about the composer & his music has escalated into the most rancorous debate the world of classical music has ever known. Ian Mac Donalds The New Shostakovich" presents the case for the dissident view arguing passionately that the meaning of the composers music cannot be fully appreciated without a knowledge of the terrible times he & his fellow artists lived through under Soviet Communism. A widely read & critically acclaimed book in the 1990s this new edition has been comprehensively revised extensively corrected & updated with much new material. Whichever side of the debate readers support " The New Shostakovich" presents them with a viewpoint which cannot be ignored." ...

This is a fully revised expanded & updated edition of this masterly portrayal of contemporary Spain. The restoration of democracy in 1977 heralded a period of intense change that continues today. Spain has become a land of extraordinary paradoxes in which traditional attitudes & contemporary preoccupations exist side by side. Focusing on issues which affect ordinary Spaniards from housing to gambling from changing sexual mores to rising crime rates John Hooper's fascinating study brings to life the new Spain of the twenty-first century. ...