This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners & much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing. Appropriate for undergraduate & postgraduate fashion retailing & business degrees it is also a valuable read for practitioners seeking knowledge & understanding of fashion marketing. ...

Comprehensive tools & methods to help you build develop & apply financial models using Microsoft Excel enabling you to get better more accurate results faster. The new edition of this bestselling title begins by explaining basic modelling techniques before moving through to more complex models. The book is divided into two parts: the first part outlines model designs & gives templates key features & techniques. The second part of the book shows how to build corporate financial models in Excel. The accompanying CD means that you can use & adapt templates & models. This new edition

Includes:: a reworking of the book in Excel 2010 (but with older material still included) inclusion of Apple Mac addition of specific 2010 features & end of chapter exercises. If you are buying the ebook companion files can be downloaded from the digital downloads section of http://www.financial-models.com/.

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In recent years the grappling arts have proven to be the most effective form of combat in mixed martial arts (MMA) & no-holds-barred (NHB) competitions. Above all others the Gracie brand of Brazilian jujitsu has become recognized as the preeminent fighting style in unarmed combat. Now Renzo Gracie--instructor; competitor; & champion of numerous grappling MMA & NHB events--reveals the inner workings of the art in his latest book Mastering Jujitsu." From the origins of the art to personal techniques you will experience the impact the Gracies have had on jujitsu & learn the strategies they have developed to dominate their opponents. Gracie shares the subtleties of the techniques necessary for mastering the art & he clearly demonstrates the flow of movement with more than 250 high-quality photos. Not only will " Mastering Jujitsu" help you progress from isolated skill development techniques to a full set of tactics & fight plans but it will also introduce you to the concept of combat phases & teach you to attack from any phase. You will learn how to react to your opponent in any situation. Whether youre caught in a bottom position or attacking from the top Gracie reveals the key strategies designed to give you the upper h&. The depth & breadth of topics covered in " Mastering Jujitsu" will aid even the most experienced black belts in their understanding & execution of Brazilian jujitsu. With detailed coverage on advanced principles you will get all the tactics strategies techniques & drills you need for close combat fighting." ...

It's THE book on manga from You Tube's most popular art instruction Guru! There's more to manga than big shiny eyes & funky hair. In these action-packed pages graphic novelist Mark Crilley shows you step-by-step how to achieve an authentic manga style-from drawing faces & figures to laying out awesome high-drama spreads. You'll learn how a few basic lines will help you place facial features in their proper locations & simple tricks for getting body proportions right. Plus you'll find inspiration for infusing your work with expression attitude & action. This is the book fans have been requesting for years packed with expert tips on everything from hairstyles & clothing to word bubbles & sound effects delivered in the same friendly easy-to-follow style that has made Mark Crilley one of the 25 Most Subscribed to Gurus on You Tube." Take this opportunity to turn the characters & stories in your head into professional-quality art on the page! Packed with everything you need to make your first (or your best-ever) manga stories! 30 step-by-step demonstrations showing how to draw faces & figures for a variety of ages & body types Inspirational galleries featuring 101 eyes 50 ways to draw hands 40 hairstyles 12 common expressions 30 classic poses & more! Tutorials to create a variety of realistic settings Advanced lessons on backgrounds inking sequencing & layout options" ...

This is an in-depth analysis of British Political Economic Social & Cultural history from 1815 to 2007. Designed for AS A-level & undergraduate students. It contains new material throughout including a complete new chapter on New Labour & the Blair years. It is geared towards answering actual questions likely to be encountered at A-level. It provides an excellent introduction for undergraduates who may be unfamiliar with some topics & aspects of the period. It features detailed & perceptive coverage written with flair & lucidity. The accompanying companion website is packed with stimulating source-material. For individual or classroom study this revised fourth edition brings the story of British history up to date with new content on Britain under New Labour since 1997. Taking into account latest research & interpretations commentary is informative & enjoyable; the source material stimulating & enlightening. ...

Interest in beadweaving is on the rise & this is the first book in quite a while devoted specifically to the most integral technique
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Regular expressions are an extremely powerful tool for manipulating text & data. They are now standard features in a wide range of languages & popular tools including Perl Python Ruby Java VB.NET & C (and any language using the. NET Framework) PHP & My SQL. If you don't use regular expressions yet you will discover in this book a whole new world of mastery over your data. If you already use them you'll appreciate this book's unprecedented detail & breadth of coverage. If you think you know all you need to know about regular expressions this book is a stunning eye-opener. As this book shows a command of regular expressions is an invaluable skill. Regular expressions allow you to code complex & subtle text processing that you never imagined could be automated. Regular expressions can save you time & aggravation. They can be used to craft elegant solutions to a wide range of problems. Once you've mastered regular expressions they'll become an invaluable part of your toolkit. You will wonder how you ever got by without them. Yet despite their wide availability flexibility & unparalleled power regular expressions are frequently underutilized. Yet what is power in the hands of an expert can be fraught with peril for the unwary. Mastering Regular Expressions will help you navigate the minefield to becoming an expert & help you optimize your use of regular expressions. Mastering Regular Expressions Third Edition now

Includes:: a full chapter devoted to PHP & its powerful & expressive suite of regular expression functions in addition to enhanced PHP coverage in the central core" chapters. Furthermore this edition has been updated throughout to reflect advances in other languages including expanded in-depth coverage of Sun's java.util.regex package which has emerged as the standard Java regex implementation. Topics include: * A comparison of features among different versions of many languages & tools * How the regular expression engine works * Optimization (major savings available here!) * Matching just what you want but not what you don't want * Sections & chapters on individual languages Written in the lucid entertaining tone that makes a complex dry topic become crystal-clear to programmers & sprinkled with solutions to complex real-world problems Mastering Regular Expressions Third Edition offers a wealth information that you can put to immediate use. Reviews of this new edition & the second edition: " There isn't a better (or more useful) book available on regular expressions." --Zak Greant Managing Director e Z Systems "A real tour-de-force of a book which not only covers the mechanics of regexes in extraordinary detail but also talks about efficiency & the use of regexes in Perl Java &. NET... If you use regular expressions as part of your professional work (even if you already have a good book on whatever language you're programming in) I would strongly recommend this book to you." --Dr. Chris Brown Linux Format " The author does an outstanding job leading the reader from regex novice to master. The book is extremely easy to read & chock full of useful & relevant examples... Regular expressions are valuable tools that every developer should have in their toolbox. Mastering Regular Expressi"

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Mastering The Art of Baking" is the first volume in a major new " Murdoch Books" series. " The Mastering The Art of".. .series brings easy-to-follow advice & knowledge to the home kitchen in an accessible & engaging way. Packed with recipes that yield impressive results with little effort these books are a must-have for anyone who wants to learn more about cooking. With detailed instructions approachable recipes & step-by-step photographs each book contains must-know basics within an up-front chapter for easy reference. There is information on how to choose & store ingredients; descriptions & uses of specific ingredients; information on equipment & utensils as well as basic recipes & techniques. Each book features a comprehensive selection of classic recipes
- from simple dishes to those that require a little more time & skill. Each recipe will include cooking tips suggestions for flavour combinations & other helpful information. With layers of information designed to nurture & extend cooking skill & knowledge this series is designed to be a market leader for years to come. " Mastering The Art of Baking" is for both beginners & those passionate about baking who want to extend their skills in this traditional culinary art. With instructive step-by-step techniques for everything from simple biscuits through to contemporary dishes such as strawberry macaron mousse cake " Mastering The Art of Baking" will fast become your baking bible. Key points: a comprehensive selection of easy-to-follow approachable recipes; all recipes & techniques will be accompanied by instructional step-by-step photography & clear concise instructions; special panels & break-out boxes with useful cooking tips ingredients & utensil information & practical conversion chats; all recipes triple-tested; & an approachable glossary to help explain any unfamiliar cooking terms."
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This expertly presented new book covers all the necessary aspects of the art of beautiful writing" setting out the essential tools needed to begin teaching all the basic strokes to form letters & providing a rich variety of alphabet templates from which to work. An additional feature of the book is a fabulous gallery of examples from the very best calligraphers working today. In the first section of the book the basics are clearly explained: the materials & equipment you will need & practical instruction for the calligraphic techniques. The second section of the book presents 50 original step-by-step projects that offer practical ideas & inspiration for using calligraphy in all kinds of ways." ...

Embroidery is currently enjoying a revival & has cast off its image as an old-fashioned hobby. Covering everything from smocking & stumpwork to beading & blackwork this book explores a variety of handwork techniques as well as looking at machine embroidery styles. The first section of the book explores an extensive range of handwork techniques giving a brief overview of each embroidery style. It

Includes:: a list of tools & materials required & any specific fabric or thread considerations. Clearly illustrated step-by-step tutorials allow readers to try out the style for themselves & inspirational galleries of contemporary work showcase the styles & effects that can be achieved with that particular technique. The second section of the book looks at machine embroidery techniques including both free motion & digital machine embroidery. Profiles of contemporary practitioners dotted throughout the book offer an engaging insight into their professional working practices as well as a new perspective on a range of embroidery techniques. A concluding resources section offers readers a wealth of further information on all things embroidery-related.

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