Lord Sugar

Product Description

Lord Alan Sugars very British success story is one that any aspiring business professional can learn from. He grew up in an East End council flat & boiled beetroots for the local greengrocer & built his own business empire. In the process he became an entrepreneurial icon fixture on the Sunday Times Rich List & television star on the much-loved BBC show The Apprentice. How did this remarkable man go from selling car aerials out of the back of a second-hand van to cruising into Downing Street in his chauffeur-driven Bentley? Brimming with piercing insight & entertaining anecdotes this biography reveals the secrets that took him to the top & shows how you can learn from his soaring career. It identifies & analyses the Great British values that made Lord Sugar one of the countrys wealthiest men including courage honesty hard work & fair play. Never afraid to tear up the rule book he has an unconventional & eccentric streak. In his personal life too Lord Sugar displays the best of British characteristics always remaining a loyal family man. He is also enormously generous supporting numerous charitable & cultural ventures.