Influence" the classic book on persuasion explains the psychology of why people say "yes"
- & how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence & persuasion. His thirty-five years of rigorous evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. Youll learn the six universal principles how to use them to become a skilled persuader
- & how to defend yourself against them. Perfect for people in all walks of life the principles of " Influence" will move you toward profound personal change & act as a driving force for your success."