
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples & case studies that show how ideas & concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing corporate social responsibility & relationship marketing. It also describes the impact that the internet has had on both marketing & hospitality using a variety of tools including a wide range of internet learning activities. It offers new UK & international case studies that prepare you for work in a global industry. It
Includes:: activities for each chapter that will assess your understanding & marketing knowledge. It presents a new inside cover feature that links real-life marketing campaigns to the books case studies.