Mark Sanborn met his postman Fred just after he moved to Denver. Fred knocked on his door introduced himself & welcomed him to the neighbourhood. He also asked Sanborn about himself & how he wanted his mail handled while he was away. Needless to say Sanborn was shocked. He asked Fred more about his job & how he approached it. Fred's answers inspired him to develop motivational seminars promoting Fred's attitude & approach to life. To embody the Fred philosophy is to realise & practise that: * Everyone can make a difference * Success is built on good relationships * You must continually create value for others & it doesn't have to cost anything * You can reinvent yourself whenever you want. In this succinct & inspiring guide Sanborn shows us how we can all truly make a difference everyday & become a ' Fred' as well as how to recognise reward & attract Freds into our lives.