Fashion buying a key component in fashion retailing is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear & in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job which typically involves fashion forecasting range-planning garment sourcing & budgeting. This comprehensive textbook describes the buying cycle buying for stores & mail order & how to start a career in fashion buying. A glossary of buying terminology as well as input from fashion buyers currently working for major companies give a clear insight into this exciting & challenging role. The new edition has been revised throughout
Includes:: more emphasis on buying for the internet & all the interviews have been updated or replaced.