
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders Second Edition Revised & Expanded The second edition of the international bestseller now revised & updated for 2009 just in time for the business challenges ahead. It contains over 25 new interviews & case histories two completely new chapters introduces a new typology of 12 different kinds of Challengers has extensive updates of the main chapters a range of new exercises supplies weblinks to view interviews online & offers supplementary downloadable information.