In 1947 Christian Dior rocked the fashion world with his New Look" which dominated post war fashion & firmly secured the name of his house in the minds of the public & the fashion industry. He drew on historical models of femininity & utilized the unique skills of Parisian haute couture in textiles embroidery cutting & sewing techniques to produce stunning designs that captured the new mood of optimism after the war. Dior also designed & marketed ready-made luxe lines & broke new ground by creating & controlling innovative licensing agreements for all Dior products from perfume to stockings jewellery bathing suits & even mens ties. Based on new research this absorbing & beautifully illustrated book examines the seminal years of Christian Dior 1947-1957 from a truly international perspective."