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Dip
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun until it hits a low point - really hard really not fun. At this point you might be in a Dip which will get better if you keep pushing or a Cul-de-Sac which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. Youll never be number one at anything without picking
your shots very carefully. The Dip is a short entertaining book that helps you do just that. It will forever alter the way you think about success.
your shots very carefully. The Dip is a short entertaining book that helps you do just that. It will forever alter the way you think about success.
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