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Contagious

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations emails from friends or online product reviews the information and opinions we get from others have a strong impact on our own behaviour. Indeed word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? Its available to everyone.Whether youre a Fortune 500 company trying to increase sales a corner restaurant trying to raise awareness a non-profit trying to fight obesity or a newbie
politician running for city council word-of-mouth can help you succeed. And you dont have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge though is how to do that. This book will show you how.
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  • Supplier: WHSmith
  • SKU: 9781471111693
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Why are some products & ideas talked about more than others? Why do some articles make the most emailed list? Why do some You Tube videos go viral? Word-of-mouth. Whether through face-to-face conversations emails from friends or online product reviews the information & opinions we get from others have a strong impact on our own behaviour. Indeed word-of-mouth generates more than two times the sales of paid advertising & is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 & 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? Its available to everyone. Whether youre a Fortune 500 company trying to increase sales a corner restaurant trying to raise awareness a non-profit trying to fight obesity or a newbie politician running for city council word-of-mouth can help you succeed. & you dont have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge though is how to do that. This book will show you how.

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Jargon Buster

strong - A descriptive word for an item that has physical strength
Friends - A close associate or a popular US based sitcom about a group of friends
running - A sport or hobbie of moving rapidly on foot. Can also refer to the running of equipment or run time refering to the length of time an applicance can run or the quiet running of an applicance.
Traditional - Something that has become the same through a period of time and thus repeated.
Traditional - Something that has been around for a while and is repeated regularly.
Primary - the beginning of something, of chief importance.

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