Why are some products & ideas talked about more than others? Why do some articles make the most emailed list? Why do some You Tube videos go viral? Word-of-mouth. Whether through face-to-face conversations emails from friends or online product reviews the information & opinions we get from others have a strong impact on our own behaviour. Indeed word-of-mouth generates more than two times the sales of paid advertising & is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 & 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? Its available to everyone. Whether youre a Fortune 500 company trying to increase sales a corner restaurant trying to raise awareness a non-profit trying to fight obesity or a newbie politician running for city council word-of-mouth can help you succeed. & you dont have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge though is how to do that. This book will show you how.