
What determines demand for Apple's iPad? How can whole countries go bust? Why did Tesco's UK profits fall? Featuring top practitioners from organizations including Deloitte Pricewaterhouse Coopers Simon-Kucher & Partners & Mission Burrito Business Economics offers students real insight into how economics is used in business & why it is relevant to their future careers. Renowned for its engaging style & clarity of explanation students are carefully guided through economic concepts & models with stimulating examples & questions to reinforce learning & test understanding. Video walkthroughs help explain more difficult economic concepts & give readers the opportunity to go back over what they have learnt. Packed full of engaging & topical cases which students can easily relate to the author considers economics in the context of business & management equipping students with the tools necessary to apply economics to business issues & decisions. For students
- Full solutions to questions in the textbook
- Video walkthroughs of economics concepts
- Self-test questions
- One step further material to stretch & challenge readers For registered adopters of the textbook
- Fully customizable Powerpoint slides
- Case study teaching notes
- Group exercise tasks
- Test bank