Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs understanding more about what type is & how it works will inform your practice & improve your work. If you want to know more about the difference between Bodoni & Bembo; why Arial is not the same as Helvetica & what alternatives to consider; what types to respect & what types to avoid then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked you will never see type in the same way again.