There are few academic texts on the subject of fashion styling & many students are unsure about what it is & who has paved the way in this specific field. Basics Fashion Design 08: Styling offers an effective mix of key stylists biographies high quality images by professionals & students alike & practical advice about how to produce a photo-shoot & break into the industry. A stylist is responsible for choosing the look & clothing for a fashion image to communicate a fashion idea trend or theme or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling) or a magazine (editorial styling) & what types of skills these different fields require. Styling proves that even on a limited budget with tremendous imagination & drive it is possible to create beautiful & relevant work.