Chris Guillebeau shot to fame when he published a report on his blog called A Brief Guide to World Domination. Within weeks it was downloaded more than 100 000 times in over 60 countries written about in the New York Times & endorsed by Seth Godin. It outlined a plan to take over the world by doing what is most meaningful whilst helping others in unique way. The Art of Non-Conformity expands upon the gutsy ideas first introduced in Guillebeaus blog focusing on three areas: life work & travel.