Get the latest information about using the 1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface & new features will offer even more ways to increase the value of your web site & this book will teach you how to use each one to best advantage. Featuring new content based on reader & client requests the book helps you implement new methods & concepts track social & mobile visitors use the new multichannel funnel reporting features understand which filters to use & much more. Gets you up & running with all the new tools in the revamped Google Analytics &
Includes:: content requested by readers & users especially for new GA users Covers social media analytics features advanced segmentation displays multi-dashboard configurations & using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics such as how to set up GA to track dynamic web pages banners outgoing links & contact forms
Includes:: case studies & demonstrates how to optimize pay-per-click accounts integrate Ad Sense work with new reports & reporting tools use ad version testing & more Make your web site a more effective business tool with the detailed information & advice about Google Analytics in Advanced Web Metrics with Google Analytics 3nd Edition.