Master every aspect of the powerful Google Ad Words platform with this one-of-a-kind guide Ad Words expert Brad Geddes the first & only Advanced Ad Words Seminar leader for Google shares his detailed instruction & insights to get new users up & running quickly & teach Ad Words pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting tracking for analytics video ad features ad extensions & much more. The ultimate guide to advanced Google Ad Words techniques authored by a respected Ad Words expert who is the Advanced Ad Words Seminar leader for Google & a well-known internet marketing consultant Offers insight direction & strategies for using every aspect of Ad Words to create & manage successful pay-per-click marketing campaigns Goes well beyond the basics & offers tips & tactics that you can apply immediately to your own campaigns Updated & better-than-ever Second Edition features 50+ pages of new material including targeting capabilities & remarketing ad extensions bidding features tracking for analytics video ad features reporting features & more Provides busy marketers consultants PR professionals web developers & others with an invaluable step-by-step guide to keep on hand

Includes:: a Google Adwords coupon If you want to drive the traffic you choose to your website then this is the guide to get you there.

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An updated version of the highly successful Advanced Grammar in Use. This third edition with answers is ideal for self-study. The book contains 100 units of grammar reference & practice materials with photos & illustrations in full colour & a user-friendly layout. It is ideal for learners preparing for the Cambridge Advanced Proficiency or IELTS examinations & is informed by the Cambridge International Corpus which ensures the language is authentic & up-to-date. Versions without answers or with a CD-ROM are available to purchase separately. ...

An updated version of the highly successful Advanced Grammar in Use. This third edition with answers & CD-ROM is ideal for self-study. The book contains 100 units of grammar reference & practice materials with illustrations in full colour & a user-friendly layout. It is ideal for learners preparing for the Cambridge Advanced Proficiency or IELTS examinations & is informed by the Cambridge International Corpus which ensures the language is authentic & up-to-date. The CD-ROM

Includes:: 200 interactive exercises to reinforce the language learned in the book plus customised tests & audio recordings to accompany the main exercises. Versions without answers & without the CD-ROM are available to purchase separately.

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This exciting & substantial new CD-ROM offers a wealth of extra practice material covering all the language in Advanced Grammar in Use Second edition. This is the CD ROM which will be available as a standalone a network version & packaged with the book. ...

A fully updated version of the highly successful grammar title. This new revised edition focuses specifically on the complexities of grammatical choices that advanced students need to appreciate. It also

Includes:: a comprehensive Basic Grammar Reference so students can easily review their understanding of language areas they have previously studied. This edition with answers is ideal for self-study.

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The modern course companion for health & social care studies at Levels 4 & 5
- completely updated in response to the needs of students.
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Chemical calculations account for 25% of available examination maks in Advanced Higher Chemistry (as offered by the Scottish Qualifications Authority) & the first part of this book explains background theory as well as worked examples & problems (with answers provided) to give valuable practice in this area of the examination. The second part of the book deals with the twelve Prescribed Practical Activities (PPAs) in the syllabus. Each piece of experimental work is described briefly & clearly but with all key aspects of theory & technique fully explained. Study questions (including calculations with numerical answers proided) are included to help students understand this work both in execution & in revison for the examination. ...

This updated edition of Advanced Higher Maths Practice Papers is appropriate for the most recent syllabus amendments & gives examination candidates the chance to develop & practise the necessary skills required for sitting Units 1 2 & 3 as well as offering practice unit tests & preliminary examination materials. Questions have been re-ordered & some have been replaced by new questions all of which amendments make the new edition match the current syllabus more precisley. Regular & sytematic practice is an essential ingredient of success especially in mathematics examinations
- & these practice papers aid the chances of success at the highest level.
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If you paid attention to Homework for Grown-ups" you should hopefully now have a grasp of the basics: know your chiasmus from your zeugma your obliques from your acutes & your Anne of Cleves from your Anne Boleyn. Now sit up straight & get your jotters & pencils out because E Foley & B Coates are back to steer you through some of the more complicated elements of the curriculum & beyond. " Advanced Homework for Grown-ups" will revisit & refresh the core subjects of Maths English Science Geography History & Classics in a little more depth. This time amongst other topics they tackle logarithms unlock the secrets of semantics & explore the Agrarian Revolution with a mix of really useful information & entertainingly esoteric material. In addition new subjects enter the timetable: Music Modern Languages Economics Politics Philosophy & Psychology as well as Design & Drama. Packed with fun practical exercises & of course examination papers for the competitive " Advanced Homework for Grown-ups" will be the perfect gift." ...

The Wordsworth Advanced Learners Dictionary is unique in that it combines the elements of thesaurus usage guide lexicon & historical survey in one volume. As well as the usual features of a dictionary this book

Includes:: expository panels which present a point of usage the history of the word the area of vocabulary or the nuances of a definition. As David Crystal says of the book in his Introduction The test quite simply is to open it at any page & see if you can stop yourself browsing. I couldnt. The surprising origins of words & phrases such as Beefeaters between the devil & the deep blue sea & the disease named after a shepherd in an Italian poem mean that The Wordsworth Advanced Learners Dictionary is of enormous use to both foreign students & to those whose mother tongue is English.

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