Ever wanted to get a better deal for your community? Ever watched politicians & thought I could do a better job? This book reveals the secrets & skills you need to take the first step to power
- getting elected. Written by two experienced political insiders it is a breezy accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world & presents the lessons in a digestible format
- a hundred short chapters that together will tell you How To Win an Election. Among the many lessons you will learn along the way are why you must learn to hate trees; why a picture is NOT worth a 1 000 words; why you must always have more people than chairs; why the best form of advertising is also the very worst & why communicating is like cooking.