Joseph Joseph Index Chopping Board

soft - A descriptive word for an item/sound which is gentle to the touch or ears

compact - Carefuly designed to ensure an item has a minimal physical size

Colour - The categorised spectrum of light visable to humans

Compact - something that has a lot combined within a small space.

Urban Outfitters are an American fashion retailer with multiple international locations. The brand were created in 1972 and began selling unique fashion and house hold products. Today they have more than 170 stores in prime retail locations throughout the UK. Their fashion brand is described as being funky, hip and ironic. They sell a variety of vintage fashion pieces, retro designer clothes, kitsch homewares and distinctive products. They target the 18-30 age range and describe their products as being able to connect with their customers on an emotional level. As well as creating their own unique range of fashion, Urban Outfitters are also stockists of some of the most popular designer brands in the market. They sell Adidas, Vivienne Westwood, Calvin Klein, House of Holland, John & Pearl, Ray Ban, Stylestalker and Urbanears. Their stores are designed to have an urban chic look and also sell a range of kitchen wear, retro prints, music, games, home decor, gifts and stationery.