Joseph Joseph Index Chopping Board Grey

Polypropylene - A thermoplastic polymer - a rugged and highly resistant plastic

White - A colour combining all colours

Grey - A colour often associated with old age (going grey)

Blue - A primary colour

Red - One of the three primary colours

Dishwasher - A kitchen appliance for cleaning dishes and pans automatically

Fish - A creature that lives in water. A fish uses gills to breath unlike mammals

Raw - Unprocessed state. Something that is raw has not been processed.

Practical - Weather a task is easy to carry out and realistically succeed.

Dimensions - The shapes and angles of something or a situation.

Urban Outfitters are an American fashion retailer with multiple international locations. The brand were created in 1972 and began selling unique fashion and house hold products. Today they have more than 170 stores in prime retail locations throughout the UK. Their fashion brand is described as being funky, hip and ironic. They sell a variety of vintage fashion pieces, retro designer clothes, kitsch homewares and distinctive products. They target the 18-30 age range and describe their products as being able to connect with their customers on an emotional level. As well as creating their own unique range of fashion, Urban Outfitters are also stockists of some of the most popular designer brands in the market. They sell Adidas, Vivienne Westwood, Calvin Klein, House of Holland, John & Pearl, Ray Ban, Stylestalker and Urbanears. Their stores are designed to have an urban chic look and also sell a range of kitchen wear, retro prints, music, games, home decor, gifts and stationery.