Innovative color-toning formula delivers the most natural-looking & long-lasting color correction for brilliantly blonde hair. Enhances depth & brilliance for fool-proof color maintenance. Neutralises unwanted brassiness. Formula utilises botanical violet-red pigments that also help invigorate blonde tones. Supports fibre strength & collagen integrity that keeps hair supple & resistant to breakage, especially important for color-treated hair. Sulphate, Paraben & Sodium Chloride Free For best results, use with Cool Blonde Conditioner