Innovative color-toning formula with naturally intense violet-red pigments deliver the most natural-looking & long-lasting color correction for brilliantly blonde hair. Blueberries, violet Sweet Potatoes & violet Carrots–packed, lycopene & lutein
- much higher than their pale counterparts
- are uniquely chosen to deliver both color-corrective benefits & rich nutritional supplementation. Awakens & illuminates highlights in platinum & blonde hair types. Helps to eliminate unwanted yellow tones, deeply conditioning hair for enhanced manageability, elasticity & damage resistance. Restores moisture balance for lasting color retention Botanically Derived Ingredients: Blueberries, violet Sweet Potatoes, & violet Carrots Deliver color-corrective benefits & rich nutritional supplementation; supports fibre strength & collagen integrity that keeps hair supple & resistant to breakage, especially important for color-treated hair Paraben & Sodium Chloride Free