Redken Blown Away 09 smoothes the way for a faster, better blow-dry & infuses hair with all-day style memory & frizz-control. Features Heat-Endure Technology with ceramides & conditioning agents to guard against breakage & heat styling damage. On damp hair apply blown away 09 from root to ends. Blow-dry your hair on medium to high speed with medium to high heat setting. Using a round brush, lift the root area while aiming the blow dryer airflow up the hair shaft from roots to ends for maximum lift.