Introducing Redken's latest innovation, a first to market self-heating innovation that repairs upto one year of surface damage. // Redken Heatcure Intense Self-heating Treatment, a weekly fortifying mask that delivers deep conditioning to restore hairs healthy look & feel. // The built in heater reacts when exposed to air & activates the caring agents within the mask to re-condition & restore shine & softness. // After just one application, this intensive mask achieved 99%* consumer satisfaction. 99% of clients were immediately satisfied with reh results & 96% agreed that their hait felt more nourished & conditioned. // How to use: // Step 1: Peel open the front to begin the self-heating process. // Step 2: Wait for 4 minutes to allow the formula to warm. // Step 3: Tear to open & distribute evenly throughout hair. // Step 4: Apply to freshly shampooed hair. Leave on for 5-10 minutes & then rinse thoroughly. // * Based on a consumer test conducted with 50 women with dry/damaged/colour-treated hair