Introducing 72 Hair, a new range created by hairdressers so they know a thing or two about what your hair needs. Forget bad hair days where your hair won't behave, the future of healthy, gorgeous hair is here. Formulated with Avocado Oil, Collagen & Hydrolyzed Silk, this range will repair the cuticle whilst improving the overall condition of your hair. 72 Hair Nourishing Shampoo, a luxurious daily shampoo for natural or coloured treated hair. This nourishing formula has anti-ageing properties that repairs hair with each use. Keratin reduces frizz & increases moisture for healthy, strong hair that has a gorgeous shine. How to use: Apply to wet hair & massage in. Gently rinse. Repeat if desired.