Introducing 72 Hair, a new range created by hairdressers so they know a thing or two about what your hair needs. Forget bad hair days where your hair won't behave, the future of healthy, gorgeous hair is here. Formulated with Avocado Oil, Collagen & Hydrolyzed Silk, this range will repair the cuticle whilst improving the overall condition of your hair. 72 Hair Intense Moisture Shampoo, a moisturisng daily shampoo for chemically treated or damahed hair. This hydrating formula restores intense shine to damaged hair. Especially formulated to rebalance moisture levels within hair for frizz-free, stronger, healthier hair with a beautiful shine. How to use: Apply to wet hair & lather. Rinse thoroughly & repeat if required.