901 Tequila is the world's first ultra premium, h&-crafted tequila, with an exceptionally smooth finish that you only get by triple distilling 100% blue agave. There are plenty of respectable tequilas out there, even if they all seem the same: imported from Mexico, 80 proof, comes in a 750 ml bottle, makes a nice margarita. So when Justin Timberlake, who has a passion for tequila, was looking for something truly special, he simply couldn't find it. & so he decided to create his own h&-crafted Silver Tequila. He chose the Tequilera Newton distillery in Jalisco, Mexico to help transform a 60 year-old recipe into 901. This thirst for something special goes beyond tequila. It's an approach to living your life. Look for the next adventure, create better times, search out up-&-coming bands, stay ahead of the curve. The premium agave used to give 901 its distinctive taste arrives at the distillery cleaned, cut & ready to be cooked. Each agave plant, also called a pine, weighs around 65 pounds.