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Marketing

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments.
RIP - This product is no longer available on our network. It was last seen on 25.09.2019

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  • Availability: Out Of Stock
  • Supplier: The Works
  • SKU: 9781910649862
Availability: In Stock
£10.99

Product Description

Secrets, lessons & insights from the frontline of world-class branding & marketing. This book exposes the marketing secrets & lessons learnt from one of the world's most exciting global brands
- Coca Cola
- & how you can apply them to your own br&. It explores the core beliefs & principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures & fast-changing environments.

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Supplier Information

The Works
With over 300 UK stores and more than 40000 different products in store each year, The Works is Britain's top discount book store. A well known presence on the high street, The Works was founded in 1981 to bring affordable books to the public. It now offers a large range of exciting products, including arts and crafts products, toys, gifts and seasonal products, all at discounted prices, making it a superb place to find items for hobbies and gifts for all ages. The book selection includes children's books, fiction and non-fiction books on a wide range of subjects from food and drink and craft and DIY to entertainment, autobiographies and history. Art and crafts products range from children's craft sets to sewing materials and professional artists' brushes. As well as big brands, The Works also sells their own high quality branded products.
Page Updated: 2025-01-21 14:22:51

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