Secrets, lessons & insights from the frontline of world-class branding & marketing. This book exposes the marketing secrets & lessons learnt from one of the world's most exciting global brands
- Coca Cola
- & how you can apply them to your own br&. It explores the core beliefs & principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures & fast-changing environments.

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A fully revised & updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. ...

Home Place, Sussex, 1939. The English family at war? The sunlit days of childish games & family meals are over, as the shadows of war roll in, & a new generation of Cazalets take up the story. Louise, who dreams only of playing Hamlet, is brutally brought to realisation that her parents have their own secrets, passions & yearnings. Clary, who religiously documents all aspects of her life in diaries & letters, learns that her father, who was in the Navy, is now missing somewhere on the shores of France. & sensitive, imaginative Polly feels stuck without a vocation or information about her mother's illness
- without anything except for her nightmares about the war.
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When a dog wriggles his adorable rear end into a human's life, the human will never be the same. & both Marley, the dog, & Marley & Me, the movie, manage to endear themselves deeply despite a few wee flaws. Readers of the John Grogan bestseller already know the raffish charm of the incorrigible yellow lab puppy, Marley, adopted by Grogan & his wife because she's never seen anything more adorable in my life. But Grogan's simple tale of love, in all its forms, shines on the big screen, thanks to deft comic turns by Jennifer Aniston--in top form here--and Owen Wilson. Their chemistry is utterly natural & believable as Marley's owners, as is their interaction with the very naughty but ultimately irresistible Marley. As Marley grows up, the film follows his escapades--flunking out, spectacularly, from puppy training at the hands of a wickedly funny Kathleen Turner. & as Marley grows up, John & Jenny build their life together & weather some tough emotional blows. Like My Dog Skip, which it resembles in its affection for its subject, Marley & Me is a tear-jerker, but in the sweetest, most lovely way--because it, & its four-legged star, have wriggled into our hearts. Good boy. --A.T. Hurley, Amazon.com ...

Marley & Me: The Puppy Years is the prequel to the highly successful, heart-warming family movie Marley & Me. When the Grogan family goes on vacation, Marley is left with Bodi, their 12-year-old nephew & his no-nonsense grandfather, Fred. To prove he is able to take care of a dog of his own, Bodi decides to train a team made up of Marley & two other neighbourhood puppies for the local Puppy Agility Challenge. Little does Bodi know that the world's worst puppy may just be his secret weapon. ...

Tells the story of one girl's painful relationship with her father following her parent's divorce, her turbulent adolescence resulting in depression & homeschooling, & her ultimate discovery that she suffers from a relatively rare & misunderstood stress disorder called trichotillomania, which causes people to pull out their body hair. ...

A psychological mystery thriller from the master of suspense, Alfred Hitchcock. Kleptomaniac Marnie Edgar (Tippi Hedren), who moves from job to job & has a pathological fear of the colour red, is caught stealing by latest employer, Mark Rutland (Sean Co ...

Whether you're looking for the things not to miss at the Top 10 sights, or want to find the best nightspots of Marrakech, this title features dozens of Top 10 lists
- from the Top 10 museums to the Top 10 events & festivals
- there's even a list of the Top 10 things to avoid.

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For advice you can trust, look no further than Marco Polo. The Marrakesh Marco Polo Spiral Guide is a compact travel guide for people who have little time to prepare for a trip, don't want to miss anything, like to be inspired by great ideas for exciting days out & love all things ultra-practical & easy to use. ...

The Haynes Manual is one of publishing's most famous & enduring icons. More than 200 million copies have been sold, covering everything from Austin Allegros to Zombie Survival. Now Haynes is sending itself up in a fabulously amusing & brilliantly-observed new format. Haynes Explains are compact guides to four major stages of life: babies, teenagers, marriage & pensioners. Based on the classic 'stripdown & rebuild' outline, & using original Haynes lines drawings, these books are perfect gifts or stocking fillers. ' You'll often find a couple who've never considered divorce, but you'll rarely find one who've never considered murder.' The aim of Haynes Explains Marriage is to help you get the best value from your partnership. It can help you (a) decide what work must be done (b) tackle this work yourself, though you may choose to have much of it performed by external contractors such as the local pizza delivery company, the garage that sells just-on-the-right-side-of-crappy flowers, or (failing those) your local Relate counsellor. Sections include:* That New Car Smell (the honeymoon period). ' Honeymoon (n): the last holiday a man has before he starts working for a new boss.' * Depreciation (how endearing habits become annoying).* Pillow Torque (sex & romance). ' My wife is a sex object. Every time I ask her for sex, she objects.'* Crash Test Ratings (arguments & how to handle them).* Backseat Drivers (when the in-laws come to stay). ' It's important to retain a soft spot for your mother-in-law. About halfway down the garden between the shed & the compost heap is ideal.'* Aerodynamics & Drag (keeping the marriage fresh). ...