New Skateboard Graphics By J Namdev Hardisty And Michael Leon

Product Description

In the late 1980s skateboarding began to gain notoriety, growing from a Southern California hobby born out of surfing to a nationwide trend, which developed into a visual style. While the bottoms of skateboards have always been adorned with graphics, back then only a handful of skateboard manufacturers existed. Today, vast amounts of visuals are created for skateboards, with more than 40 major brands in the market. Because of how the sport has grown, however, many of these graphics are used for only a season, & then are forgotten about until now. From spreads of full-board designs to detailed crops of patterns & graphics, New Skateboard Graphics features the best, most innovative work going on today. More than just illustrations, however, interviews with designers & creators of major brands, like Joe Castrucci of Habitat & Jamie Thomas of Zero, will help elucidate this colorful phenomenon. An indispensable source for skateboarders & graphic designers alike, New Skateboard Graphics answers the question: Why devote so much time & energy to a design that will inevitably be worn away from use? 30.4 x 20.3 x 2.1, pages 133