Knickers Models Own - A Year Of Frugal Fashion - Supporting Cruk

Product Description

100% of the retail price of this book will be paid to Cancer Research UK.   Cancer Research UK is a registered charity in England & Wales (No. 1089464) & Scotland (No. SC041666).  

Click here to read an exclusive Q & A with the author, Caroline Jones.

Fashion focused coffee table book by Caroline Jones with cover photography by the renowned photographer Rankin. As seen in The Daily Telegraph. Grief & fashion. Surely the two don't mix?

In 2014, Caroline Jones lost her mother to cancer. Amid her grief, she was determined to raise money for Cancer Research UK, a charity her mother had supported for 13 years. Determined to put her heart & soul into this ambitious task, Caroline embarked on a solo fundraising project by styling herself in a different outfit each day throughout 2015.
Only pre-loved clothes found in Cancer Research UK shops were permitted (knickers model's own!).

Every day Caroline posted a photo on social media asking for donations to her campaign. Caroline rapidly gained a loyal following & her 365 outfits in 365 days raised tens of thousands for Cancer Research UK. Knickers Model's Own is a homespun idea that continues to flourish. It offered Caroline light relief from the darkness of losing her beloved mother. The challenge pushed her emotionally & creatively but ultimately she turned her grief into a triumph & a legacy.

This beautiful & inspiring book not only tracks Caroline's progress over the year but also shows you how to put together outstanding outfits on a budget. Drawing on Caroline's innate sense of style, her ability to pick n' mix her way across the fashion decades & her tendency to bend the sartorial rules, this book will inspire you to embrace the endless possibilities of pre-loved clothes & see for yourself that frug