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What You See Is What You Get
He's outspoken, he's blunt, and he's not always popular - but he is always honest. And finally he's ready to tell the full story of his life, revealing how the boy from a Clapton council estate became Lord Sugar of Clapton, a life peer, multi-millionaire and television star. As he puts it: 'a journey from Clapton to Clapton'. Alan Sugar was brought up in London's East End. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like brewing and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking
ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when the company almost went under. He talks about his battles as chairman of Tottenham Hotspur FC - and the terrible toll they took on him. He also shares the story of how he met his wife of over forty years and how he has drawn strength from his family. He takes us into the world of The Apprentice, and describes his appointment as advisor to the Labour government and elevation to the peerage in 2009. What You See Is What You Get is the forthright, funny and sometimes controversial life of one of our greatest entrepreneurs.
ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when the company almost went under. He talks about his battles as chairman of Tottenham Hotspur FC - and the terrible toll they took on him. He also shares the story of how he met his wife of over forty years and how he has drawn strength from his family. He takes us into the world of The Apprentice, and describes his appointment as advisor to the Labour government and elevation to the peerage in 2009. What You See Is What You Get is the forthright, funny and sometimes controversial life of one of our greatest entrepreneurs.
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