What Would Google Do

Product Description

What, s the question every business should be asking itself? According to Jeff Jarvis, it, s WHAT WOULD GOOGLE DO? If you, re not thinking or acting like Google
- the fastest-growing company in the history of the world
- then you, re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival & success that asks the most important question today, s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century, including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends & Your Best Customers Are Your Partners Do What You Do Best & Link to the Rest Get Out of the Way Make Mistakes Well.. .and More He applies these principles not just to emerging technologies & the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, & yes, book publishing-showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions & solve problems.