Product Overview Give your hair a lift with Pureology Purify Shampoo 250ml made with a gentle yet effective detoxifying blend that will help to clarify your hair without stripping away any of its colour. Benefits The extra gentle formula of Pureology Purify Shampoo with triple chelators removes colour dulling residue & any build up that has been caused over time by chloride, hard water minerals & your styling products. A great way for concentrated natural conditioning for your hair that really lets your colour shine through. Key Technology The Pureology Purify Shampoo formula has Triple Chelators of Witch Hazel, Baking Soda & Tea Tree Oil with clarifying plant extracts of Chamomile, Aloe & Rosemary, removes residue build up –giving your hair a new lease of life.