Product Overview Use Pureology Pure Volume Blow Dry Amplifier 250ml to infuse your hair with body & flexible bounce while blow-drying. This lightweight formula with heat-activated volumisers creates long-lasting fullness & enhances colour brilliance in fine to medium hair types. Benefits Easy to distribute through your hair from roots to ends, the Pure Volume Blow Dry Amplifier creates long lasting, humidity resistant style, whilst delivering volume & support to leave your hair looking & feeling great. Key Technology With Anti Fade Complex, Pureology Pure Volume Blow Dry Amplifier cares for your coloured hair, with advanced micro-emulsion technology that creates volume from within without weighing your hair down.