Public Relations Course The surge in popularity & importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place. As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. ' Public Image' was something unknown to the average business planner, & 'press coverage' referred to paid advertisements. Today, few companies are launched without an attempt to generate some media coverage & the scope of focus of PR is changing as it expands from promoting the reputations of commercial & industrial concerns into areas of greater social involvement. This course will provide you with an in-depth knowledge of this amazing & interesting profession.