Product & Services Management Course To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed & successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product & services management by defining a product & a service, & identifying some similarities & differences. By the end of this course you will be able to: define the elements of products & services undertake product analysis to identify components of successful products identify the unique characteristics of service products detail the new product development process & explain the importance of its management distinguish between products in different stages of the product life cycle & select appropriate management actions identify key branding decisions.