Motivating the Workforce Course Delivering a good performance at work has been shown to be a function of ability, experience, reward &, above all, motivation. We are purposive beings & we continually select goals which are important to us & seek to achieve them. It is this goal-directed activity we call motivation. Given the importance of employees as an organisational resource, it is obviously crucial that managers should understand the nature of motivation so that they can better manage those forces, both internal & external to individuals, that lead some to apply only minimal effort to their work tasks while others expend much greater effort & consequently are much more productive. However, motivation is a very complex subject, influenced by many variables. There is no one answer to what motivates people to work well but rather a number of sometimes competing theories, each subject to varying degrees of criticism. Collectively, however, these theories provide a valuable basis for study & discussion & a fund of ideas. Mullins (1993) argues that it is up to managers to judge their relevance & how they might be drawn upon & applied in their particular work situations. By the end of this course, you should be able to: define motivation & explain the importance to managers of understanding it. explain how motivation theories are classified into content theories & process theories. describe the nature of human needs. explain Taylorism & its motivational implications. understand the motivational implications of the Hawthorne experiments. appreciate Maslow's hierarchy of needs & its motivational implications. set out Alderfer's ERG theory & its motivational implications. explain Herzberg's two-factor theory & its motivational implications. describe expectancy theory & its motivational implications. understand equity theory & its motivational implications.