Marketing Planning Course In this course, we concentrate on strategy & planning. We explore how the ideas we investigated earlier of the marketing mix, research methods & organisational issues related to marketing can be brought together into a unified whole, implemented & controlled in a way to ensure that organisational business objectives can be met. In the first part of the course, we clarify these terms. Then we concentrate on marketing strategy & some useful tools for devising, delivering & evaluating the success of strategy. Finally we look at the key issues of marketing planning & explore how to make planning work, emphasising the importance of control in the planning process & implementation issues. By the end of this course you will be able to: detail the specific steps in developing a marketing plan, & list the key topic headings in a marketing plan identify the elements of a marketing audit, & apply them in given settings identify a range of marketing objectives detail the role of portfolio models & the Ansoff matrix as frameworks for identifying & evaluating strategic options distinguish between strategy & tactics define appropriate measures of marketing control in given settings. ...

Marketing Segmentation Course It was Henry Ford who was described as both the world's best & the world's worst marketer. The design development & launch of the black Ford Model T was classic marketing. Henry Ford identified a need for an automobile that, whilst a luxury, should be affordable. The development of mass-production techniques to produce the car was a planned strategy to enable the Model T to be marketed at an affordable price for the mass market. Ford became the dominant car producer in a matter of years, in an apparently unassailable market position. Whilst Henry Ford's entrepreneurial vision should be applauded, his subsequent product strategy misfired! Consumers could own a Ford T as long as they wanted it in black in the only available model. Whilst undoubtedly a quality car, the Model T did not meet all the needs of the market. Chevrolet recognised this opportunity & developed a product range that offered the consumer choice & the opportunity to upgrade the model. The identification of unmet market needs enabled Chevrolet to penetrate into & subsequently dominate the American automobile market. Chevrolet succeeded where Ford failed by analysing & segmenting its market & developing products that more closely met individual consumer needs. The case history of the Model T offers us the opportunity to understand the importance of meeting consumer needs. More importantly, it introduces you to some of the marketing terminology that will be introduced in this course. After participating in this course, you should be able to: identify the benefits to the marketer of segmenting the market identify the consumer demand category represented by a specific market select the most appropriate method of market segmentation in a specific case analyse the market segmentation strategy adopted by a specific organisation draft a market segmentation plan for a specific product identify market segments in an industrial context assess the attractiveness to the marketer of a specific market segment identify the targeting strategy being used by a specific marketer identify ways in which products have been differentiated & positioned in the minds of target customers ...

Marketing Strategy Course This course will provide you with a comprehensive introduction to contemporary marketing theory & practice. During your studies, you will become familiar with the importance & the fundamental thinking of this core management function. You will use a wide range of concepts & techniques to analyse the external environment & to develop practical & creative strategies to meet its challenges. Senior managers operate in a complex environment of rapid change both within & outside their organisations. Organisational life is full of messy problems that cannot be neatly compartmentalised into one specific management function & decisions may need to be made at short notice with incomplete or even conflicting information. As a manager, the quality of your decision making will depend on your ability to select & combine the best & most appropriate ideas & techniques from a range of management functions & know how to use them. So whether you are a marketing manager or work in another function, such as finance or human resources, you will need to understand the language used by marketing practitioners & have a sound grasp of the concepts & approaches that marketing offers. This course will provide you with a toolbox of ideas & methods to help you make sense of your organisation's complexity. Through the six study units we build the basic principles & provide comprehensive coverage of the main theories of marketing set in the context of modern business practice. You will learn how to understand your customers' needs; how to focus scarce resources most effectively though marketing segmentation & targeting; brand building through the right marketing mix; as well as the development & implementation of marketing plans. This is reflected in the more specific unit objectives. ...

Marketing Your Business Course The aim of this course is to help you develop a marketing 'package' that will successfully meet customers' needs. By the end of this course, you will be able to: define your typical customer determine what they want decide why they will buy from you produce a personalised plan of campaign for your market research identify your firm's strengths, weaknesses, opportunities & threats design a successful marketing 'package'. ...

Massage Course " Massage is a gentle & effective way of helping the body to heal itself." Over 2000 years ago Hippocrates said "rubbing can bind a joint that is too loose & loosen a joint that is too rigid." This is what is so amazing about massage
- the same brisk movements that can induce an invigorated feeling can be softened & performed slowly to induce sleep. About Massage Massage has both physical & psychological benefits. This course has been designed to teach the student the more refined techniques of massage which are easy to learn.
...

Massage for Special Needs Course Massage is now accepted as being one of the finest ways of relieving tension in the human body, however, it is not generally thought of in terms of those with special needs. The course will not only provide tuition for the able-bodied individual to work with those with either physical or mental special needs, but will also look at the ways that those with special needs can learn & practice massage themselves. ...

Massage NVQ Level 3 Course " Massage is a gentle & effective way of helping the body to heal itself." Over 2000 years ago Hippocrates said "rubbing can bind a joint that is too loose & loosen a joint that is too rigid." This is what is so amazing about massage
- the same brisk movements that can induce an invigorated feeling can be softened & performed slowly to induce sleep. Massage has both physical & psychological benefits. This course has been designed to teach the student the more refined techniques of massage which are easy to learn. This course

Includes:: “hands on” based practical training. The first part of the course is the distance learning theory element which is completed in your own time & done entirely from the comfort of your own home. As you near the end of your theory training we will contact you to arrange booking you onto your practical training. The practical training is run regularly throughout the year. You can decide when you are going to attend & which one of our national network of training centres would be most convenient for you to attend. If you would prefer to study the theory element of the course only (at a reduced rate) click here.


...

Master Herbalist (Phytotherapy) Course This comprehensive master herbalist course delivers a broad spectrum of information on herbal medicine, aromatherapy & the use of flower essences. About Our Master Herbalist Course Through our Phytotherapy course, you will discover the history of herbal medicine, how to cultivate & use herbs for health, cooking, nutrition & beauty, & how to conduct a consultation & prepare external remedies specific to client needs. The course material

Includes:: details of nearly 900 herbs, their habitat, uses & actions, & any contraindications. This herbal medicine course draws from international knowledge &

Includes:: lessons on the three main traditions of healing (Chinese, Western, & Ayurvedic), as well as a full database of herbal medicine uses, properties & actions. With this herbalism course, you will also gain a thorough understanding of the theory & uses of aromatherapy oils, flower essences, Bach remedies & tissue salts. The legal aspects of operating a herbal medicine consultancy are also disclosed in this courseware, providing you with up-to-date information on running your own business. By completing this course you will be fully conversant with modern practices relating to the use of herbal & plant remedies. What Could I Do After Taking This Phytotherapy Course? Work as a Master Herbalist. After taking our Master Herbalism course, you could apply for a variety of jobs working for herb product development firms, acting as a nutritional consultant, writing about health & other relevant topics, offering instruction in alternative medicine & consulting for herb product retailers. Further your training. If you wish to further your training & education, you could apply for a degree program in Herbal Medicine.



...

Mathematics (Mechanics) A  Level About A  Levels A levels are subject-specific qualifications normally studied after GCSEs or International GCSEs, though they are appropriate at any age to gain a qualification in a subject in which you are interested. The qualification is made up of two levels: the AS level & the A2 level. The AS level is the first half of a full A level & is a qualification on its own. The A2 level builds on the knowledge gained from both the AS level, as well as the GCSE level. Both the AS & A2 levels & examinations must be successfully completed to gain a full A level. Students usually take 1 year to complete the AS & a further year to complete the A2
- so a full A level usually takes two years. This fast track A level, however, lets you complete the course in half the time (i.e. one year instead of two years). The fast track A level works in exactly the same way & you get the same certificate as you would on the two-year course. A levels are highly valued by schools, colleges & employers. They are at level 3 on the National Qualifications Framework & they carry UCAS points, which will be awarded according to the grade achieved (A = 120, B = 100, C = 80). Many courses at university or college will require you to take A levels in certain subjects. We recommend you check the requirements for those courses & take the appropriate subject A levels. About Our A Level Maths Course By the end of your course, you will be able to work with complex functions & understand how to calculate forces in mechanics. You will cover topics such as geometry, calculus, trigonometry & algebra & gain the ability to manipulate figures, & use abstract reasoning & logic in problem solving. Format of Course There are many modules that make up A level Mathematics. We offer the main modules as follows: Core 1 Core 2 Mechanics 1 Core 3 Core 4 Mechanics 2 The first three modules constitute AS Level & the later three modules are A2 Level. Each module is presented separately. The content of the modules have references to Edexcel Modular Mathematics textbooks, which will need to be purchased in conjunction with the course. The course builds up understanding of key mathematical concepts gradually & sequentially. Topics such as differentiation & integration are covered in all the Core modules & form part of the essential mathematical toolkit needed for higher study. For each module there are two or three formal tutor-marked assessments which, when completed, should be sent to your tutor, via e-mail or conventional post. All of the information within the units is written in line with the requirements of the Edexcel examination board

Specification & the demands of the examination. All units are broken down into clear subject topics, & students should spend the amount of time studying for each topic as advised by their course tutor. Each topic module has been written for ease of understanding & topic coverage may be of different length & difficulty depending on the level of detail & information required. You will need to study the modules in the sequence provided. The AS & A2 modules link together & assessment is all done by examination as there is no coursework option. Mathematics has a distinct vocabulary, notation & terminology all of its own – for many mathematics is a language. You are expected not only to recognise & understand notation & vocabulary in examination papers, but use them correctly in your answers. If you have problems remembering these it is a good idea to write them on index cards or to develop a file of key words as you go along in order to help you learn them. What Can I Do After Completing This A Level in Mathematics? Getting A levels can provide you with a variety of options, such as work, further study or an apprenticeship. After successful completion of this course, you could apply to university, a BTEC Higher National, NVQ, a BTEC Apprenticeship or a mixture of these qualifications. If you are applying to a UK university you are likely to apply through the University & College Admission Service (UCAS). You can find out more about UCAS & how A levels are valued by Further & Higher education institutes on the UCAS website. Financing Your Maths A  Level While our ' Fees' tab below shows only full payment options, we do offer alternatives for financing your A level course. You can either pay everything up front so you don't have to think about it again, or we have an instalment payment plan available, whereby you pay a deposit of £100.84 plus 5 monthly intalments of £60.84. To take advantage of our monthly instalment plan, you'll need to contact us directly to enrol at +44 (0) 1288 356300, or info@stonebridge.uk.com.


...

Mediation & Negotiation Course This course is designed to equip the student with the skills needed to facilitate & mediate conflict in their day to day business function, or within the community. The aim of the course is to summarise some of the basic guidelines for untrained people who may become involved in negotiation or mediation in group conflicts whether social, economic or industrial. Training in negotiation & mediation is aimed at helping change to come about with as little violence or industrial unrest & disorganisation as possible. Negotiation does not guarantee peaceful or just solutions but, compared with violence, or industrial disorganisation, it offers more constructive opportunities for accommodating conflict. Violence often achieves short-term immediate success, but its destructive impact on society leaves a legacy of hatred & revenge which can inhibit or totally prevent long-term social or industrial harmony. ...