Communication in Marketing Course The marketing departments of today have developed from a more narrowly focused function, that initially included only advertising & sales, to include public relations & sales promotion. Just as finance is concerned with money in all its forms, so marketing has communication as its prime focus. Marketing acts as a communications conduit between the organisation & its markets. The management of these communication processes is a key marketing skill that requires detailed understanding of the behavioural processes that underpin "communication". Section 1 of this course will look at various models that have been devised to explain the communications process. Section 2 looks at how to select the most appropriate promotional tool & Section 3 at the use of advertising agencies. Section 4 deals with the management of marketing communications. Communication is a two-way process. To be a successful communicator it is necessary not only to deliver a message, but to ensure that the message is heard, understood, accepted & acted upon. Evidence is therefore needed that the communication has been effective, & monitoring feedback is a process that continues until a desired end result is achieved. This may be relatively short-term or continuous. " Marketing communications" & "promotion" are often used synonymously but they are, in fact, different. The one describes all communications emanating from marketing. The other describes the communications processes intended to "promote" one or more courses of action. The distinction is to some degree artificial, since the underlying purpose of most (if not all) communication is to persuade, but  "promotion" is aimed at sectors external to an organisation & is under the sole control of the marketing department. Effective communication relies upon effective & efficient management - upon establishing strategies & tactics that are managed within a budget. Section 4 will be looking at the setting of promotion objectives & the management of communications. By the end of this course you will be able to: determine the factors that make up effective communication select & correctly use communication tools appropriate to a given purpose set & monitor communication objectives select, brief & manage promotional agencies. Activity 7 (Section 2) requires the student to use a public library. It is to be conducted over the course of several months. ...

Communication Skills Course There must be many people who found conventional English language classes at school difficult & who have now taken jobs where face-to-face situations with customers & clients demand a certain facility with the language.  It is for such individuals that this course is intended. The student will probably already be appreciative of the fact that we spend a very large part of our waking lives communicating in one form or another. Therefore, it goes without saying that the more effective we are as communicators, the more effective we are as human beings. The course content should not seem entirely unfamiliar to the student. After all, you have probably been communicating by speech since you were two years old & by writing since you were about six years old.  ...

Communication Techniques Course There must be many people who found conventional English language classes at school difficult & who have now taken jobs where face-to-face situations with customers & clients demand a certain facility with the language. It is for such individuals that this course is intended. ...

Communications for Managing People Course There are many ways of giving orders. One extreme is the 'dictator' type of manager who is dominating, makes quick decisions, overrules anyone who dissents &, as a consequence, ends up with poor decisions. At the other extreme you might find the 'country club' type of manager who ensures that everyone feels good, but little action is taken or progress made. Most people, at some time in their life, are asked to pass on skills, information or ideas, to someone who may be new to the job. You may be asked to do this formally, at a certain time of the day, against a written schedule, or informally, when it suits both you & the trainee best. In either case, there are some important issues to consider. After participating in this course, you should be able to: recognise the factors which influence the style of giving orders explain the stages & styles of instruction recognise the principles & main ingredients of team briefing describe the purpose & structure of effective reports describe the purposes & key stages of presentations. In working through this session, you will practise the following BTEC common skills: Managing & developing self  Working with & relating to others Communicating  Managing tasks & solving problems  Applying numeracy Applying technology Applying design & creativity ...

Competition & Change Course The changing nature of the general business environment offers organisations both opportunities & threats. We can identify key drivers for specific organisations within this environment.  The monitoring of the environment is a key activity for all businesses. We need to look at the competition & what is happening in the competitive environment, the environment that is closest to the organisation & has the most immediate impact on it. Once we have analysed the competitive environment, we need to develop strategies, & then formulate & implement actions to put the strategy into practice. This will require change, so we look briefly at some of the factors concerned with successful change in an organisation. Stakeholders are the customers, suppliers, employees, owners, shareholders, pressure & consumer groups, regulators, professional organisations, competitors & any individual or organisation that has an interest in what an organisation does & how it does it. Some of these groups, such as consumer & pressure groups, are part of what we term the business environment. Some stakeholders such as employees are part of the organisation but, as customers, shareholders, members of pressure groups & members of professional organisations, they are also part of the competitive environment. So, not only are the boundaries between the business & competitive environment blurred, but these influential stakeholders also blur the boundaries between the organisation & the competitive environment. Therefore, before we look in depth at the competitive environment & how the organisation can respond to changes in it, we need to investigate stakeholders in more detail as they affect what the organisation is & what it does, & how it responds to the opportunities & threats in the business & the competitive environment. We usually view the organisation as discrete & distinct from its environment. However, the precise boundaries of the organisation flex & change at the interface between the organisation & its environment. This occurs as the requirements of the organisation, the interests of the people of influence in the organisation & the shape of the environment changes. We use Porter's five forces model to analyse an organisation's immediate environment, its industry, & the activities of the organisation's competitors in the industry. We identify some responses the organisation can make. We look at the sources of environmental information. We need to select & use appropriate information from the vast amounts of available data. We analyse an organisation's competitive & general environments, identify what we need to do with this information & see how the organisation responds to subsequent changes. This leads into an overall discussion of the nature of change in an organisation. In the final section, we look at the way that business has been changing over recent years & identify some current trends that may provide direction for the future. In today's competitive world, the concept of competitive advantage needs to become an integral part of the culture of an organisation; one that manifests itself in the structure & in all functions. Success is achieved by efficiency in all business functions, in good overall co-ordination within the organisation & by effectiveness in achieving the mission & corporate objectives. After participating in this course, you should be able to: identify stakeholders, evaluate the impact of stakeholder power & identify areas of conflict analyse Porter's five competitive forces for an organisation in its industry identify sources of environmental information appropriate for a range of organisations conduct a full environmental analysis for any given organisation evaluate the environmental factors driving change appraise why organisations need to manage change describe some sources of resistance to change summarise the key trends in the business world & their implications for an organisation. ...

Complementary Health Care Course Do you feel you want to take preventative & or a complementary approach to your health care?  Then this course will go a long way to assist you in finding a happy balance & what you feel is a suitable alternative to your health care needs. ...

Comprehensive Writing Course Our Comprehensive Writing Course will show you how to write by using the things you know best: your life experiences, your interests, your hobbies, your talents, & your skills. The course & instructional materials are the result of many years' painstaking research into every facet of writing. The course has been continually updated to make it the most comprehensive available in the world today. The course is written so that even the most inexperienced person can understand it easily. It enables anyone to start from the very beginning & progress through to writing for publication. The course is comprehensive in scope, covering all aspects of writing for publication today. We believe that anyone with a modicum of determination can be assisted in writing for profit with the help & guidance of our personalised tuition. ...

Compulsive Behavioural Disorders Course Persons suffering from compulsive behaviour disorders are usually subjected to advice & guidance which is somewhat one-sided, often based on ignorance of the subject in question & knowledge of the areas of help available. This course is formulated & facilitated for the interest of the more enlightened student who can look beyond the orthodox approach & appreciate that individuals who are suffering from established patterns of compulsive eating, dieting, working, gambling, spending, exercising, are involved in addictive behaviours. As well as being progressive diseases, these behaviours have many harmful effects that disrupt & prevent an honest intimacy & interaction in a family unit. ...

Confidence Building Course A sense of inferiority & inadequacy serves little purpose other than to interfere with the attainment of a person's full potential. Self confidence, on the other h&, can only lead to self realisation & successful achievement. It is a sad fact that a great number of people are simply existing in lives which are restricted by what is commonly termed an 'inferiority complex.' But when the proper steps are taken, this can be overcome. ...

Conflict Management Course This course has been designed for people seeking to understand the nature of conflict & provides a series of techniques to deal effectively with conflict & hostility. Students can be drawn from any environment where conflict, anger & hostility are encountered either by telephone or in personal contact with clients, customers or the public at large. The course will provide the student with a thorough knowledge of the subject &

Includes:: the basic concepts of conflict management, techniques for managing conflict effectively, listening & negotiation techniques as well as how to cope with crises.

...