So Just who is the Fixie rider? It`s the buzz question that a lot of people want to know right now. If we`re to believe some, then the Fixie rider is a horribly spoilt late twenty something male of affluent background. He`s never been required to grow up & spends all of his pocket money on cool toys & fads in a never ending effort to be trendy. Cynics would say that the Fixie rider is a myth in the process of being invented by those people who want to sell stuff to rich kids; ie the brands. Through contemporary observation & the collaboration of those on the inside from Taiwan to New York, Brick Lane to Tokyo, 42x 12 gives a unique insight into whats going on at ground level.