The advent of photography opened up new worlds to 19th century viewers, who were able to visualize themselves & the world beyond in unprecedented detail. But the emphasis on the photography`s objectivity masked the subjectivity inherent in deciding what to record, from what angle & when. This text examines this inherent subjectivity. Drawing on photographs that come from personal albums, corporate archives, commercial photographers, government reports & which were produced as art, as record, as data, the work shows how the photography shaped & was shaped by geographical concerns.