` Richard Wiseman is arguably the most interesting experimental psychologist working today` Scientific American Try to remember these letters: R A I O L T A L G. Struggling? Let`s rearrange them & try again: A L L I G A T O R. Having a great memory is easy when you know how your mind works. Packed with powerful tricks of the memory trade & the science behind them, psychologist & bestselling writer Professor Richard Wiseman helps you to remember names & faces, birthdays & meetings, telephone numbers & shopping lists, exam answers & pub trivia, & where you left your keys (they are on the small table behind your sofa). Impress your friends, sharpen your mind & change your life with this unforgettable little gem of a book.